The keys to an impactful report
How can you capture the attention of your senior management with a relevant, clear, and decision-oriented marketing report?
A marketing report is much more than just a document: it’s a strategic communication tool capable of guiding your company’s decisions. This module provides you with the key methods and frameworks for building a readable, convincing, and action-oriented report.
This module is designed to be taken alone or integrated into the complete “Marketing & Communication”, designed to strengthen the strategic posture of marketing managers.
In this module, you will learn to:
• Structure your reports effectively using a clear and understandable framework
• Identify and prioritize essential KPIs for decision-making
• Use essential frameworks (SWOT, AIDA, conversion funnel) to enrich your analyses
• Make the data speak convincingly using visual storytelling
• Formulate relevant recommendations based on insights from your dashboards
Why take this module?
Because good marketing is only worth it if it is well presented. As a marketing director or member of the Executive Committee, you must know how to transform your actions and results into a clear and strategic narrative.
At the end of this module, you will know how to:
• Highlight your analyses
• Align your proposals with business priorities
• Gain credibility and influence with management
Module accessible at any time, on any medium.
An essential tool for mastering the codes of a clear, effective, and ROI-oriented presentation.
