The Challenge of a Powerful Report
Module available as a standalone module or as part of the “Marketing & Communication” program
How can you capture your management’s attention with a clear, structured, and decision-oriented marketing report? In a context where business indicators are closely scrutinized, the way you present your results can transform a simple report into a strategic management tool. This module guides you to make each report a performance axis recognized by senior management.
A marketing report is not just a reporting exercise:
it is a moment of internal influence.
- How to generate interest from your CEO in a few minutes?
- What to highlight to legitimize your choices and actions?
- How to articulate data, storytelling and recommendations in a structured and impactful way?
This module allows you to:
- Realize the strategic importance of a good marketing debrief
- Identify the key expectations of senior management
- Enhance your marketing actions with the right KPIs
- Anticipate objections and prepare actionable recommendations
This module can be taken independently or integrated into the e-learning course “Marketing & Communication”, designed to strengthen your skills in strategic management, data presentation and internal performance communication.
