The Basics of LinkedIn Prospecting
Sending a prospecting message on LinkedIn is not something you can improvise: to be read, generate interest, and get a response, you still need to respect certain fundamentals. This is what you will learn in this operational and 100% applicable module.
Whether you are a social seller, a digital salesperson, or a freelancer looking for prospects, this module provides you with the essentials to make your LinkedIn messages a real lever for sales performance.
✅ This module can be taken independently or as part of our complete Marketing & Communication course. It constitutes an essential foundation for any effective digital prospecting strategy.
You will discover in particular:
- The basics of inbound and outbound marketing, applied to LinkedIn
- The decisive importance of the persona to personalize each message
- The AIDA methodology to structure your messages with impact
- The psychological levers that encourage reading, clicking… and action
- Concrete cases to transform your cold messages into engaged dialogues
At the end of this module, you will be able to lay the solid foundations for effective, targeted and constructive LinkedIn communication.
