The Basics of Sales Qualification
To maximize your conversion rate, everything starts with accurately qualifying your leads, from the very first moments of the exchange. This module gives you the fundamental keys to structuring your prospecting and gaining sales efficiency from the very first contact.
What you will learn in this module:
- How to distinguish between different types of leads to adapt your approach
- The 4 levers of the BANT framework (Budget, Authority, Need, Timing) to effectively qualify
- The art of asking the right questions at the right time
- Dialogue diagrams to transform a cold call into a sales opportunity
Designed for B2B business developers, this module allows you to enter the world of sales qualification with method and impact. It can be followed independently, or as a central module of the e-learning course “Sales & Business Development".
This module is for you if you are wondering:
- How do you know if a lead is worth pursuing?
- What signals should you look for to anticipate a prospect’s real interest?
- How should you structure a sales conversation to get the right information without being intrusive?
Estimated duration: 20 to 30 minutes – 100% asynchronous, 100% results-oriented.
