The Basics of an Impactful Script
How to capture attention, convey your values, and make an impression with a video script designed for employer branding?
Designed for internal communications professionals, this module provides you with the essential foundations for creating HR video scripts that resonate, humanize, and enhance your company’s identity.
➡ It can be taken independently or integrated into our complete “Marketing & Communication”, dedicated to those who want to professionalize their approach to storytelling in business.
In this module, you will:
• Understand the strategic roles of employer branding videos
• Identify target audiences and their deep expectations
• Explore suitable narrative models, inspired by journalism, documentaries, or advertising codes
• Learn how to structure an authentic and engaging message
• Give depth to your script by boosting emotion and sincerity
You ask yourself questions like:
How to make an HR video captivating? How to construct a sincere message without being bland? What structure should you adopt to inspire confidence?
This module provides you with concrete and actionable answers, based on industry best practices, to build a powerful script that will serve both the company’s image and its attractiveness.
Who is this module for?
• Internal communications officers
• HR managers involved in employer communications projects
• Corporate content creators
• Anyone responsible for their company’s employer image
