The basics of a successful brief
E-learning module – Available individually or as part of the “Marketing & Communication” course
How can you ensure the effectiveness of your collaborations with an external agency?
The success of a communication campaign depends largely on an often underestimated element: the quality of the brief sent to your agency. A clear, structured, and strategic brief saves time, avoids misunderstandings, and maximizes creative impact.
In this module, you will learn to master the fundamentals of the brief, including:
- The key role of the brief in the advertiser/agency collaboration
- The essential elements to include: objectives, targets, message, tone, constraints, etc.
- The cross-expectations between the marketing manager and the agency
- Common mistakes and how to avoid them
- The most commonly used brief templates in communications agencies
Whether you are in charge of marketing for a brand or a communications project manager, this module will allow you to lay solid and replicable foundations for all your future campaigns.
➡️ A structuring module to follow independently or as an extension of the complete “Marketing & Communication” course intended for professionals wishing to optimize their collaboration strategy with their external partners.
