The Basics of a Media Partnership
Understand the fundamentals of effective brand-media negotiations
Regardless of the size of your company or your level of experience, successfully negotiating a media partnership requires a thorough understanding of the issues at stake for both parties. This module provides you with a clear, actionable, and structured vision of the elements you need to master to build win-win agreements.
Ideal for partnership, press relations, or marketing managers, this module will allow you to:
- Understand the different types of media partnerships (brand content, sponsorship, visibility exchange, etc.)
- Identify the roles, objectives, and expectations of each party: brand and media
- Activate relevant visibility levers (audience, formats, analytics, etc.)
- Evaluate a partnership using measurable performance indicators
- Frame the relationship using key contractual elements
This module can be taken independently or as module 2 of the complete course on the theme “Marketing & Communication”, also including a simulator, practical cases, and a final quiz to anchor the learning.
Get a head start in your exchanges with the media, and transform each opportunity into a strategic alliance.
