Techniques for testing an idea
E-learning module – Innovation, Strategy & Development
You have a promising idea… but is it really expected by your customers?
This module provides you with proven techniques for comparing your intuitions in the field and obtaining reliable and usable feedback. It is aimed at all product or marketing managers looking for rapid and effective validation of a value proposition.
✅ What you will learn:
- How to structure an idea test with real customers
- What questions to ask to reveal perceived value, acceptable price, and potential objections
- How to interpret weak signals to develop your idea without biasing the results
- Questioning and active listening techniques based on best practices in the field
- A concrete and reproducible approach, enriched with inspiring examples, scenarios, and expert advice
Are you looking to test an idea before a significant investment?
This module guides you through each stage of the test, from preparation to feedback analysis, avoiding the classic errors of false positives.
This module “Techniques for testing an idea” can be followed individually to address a specific need or integrated into our complete “Innovation, Strategy & Development” course, dedicated to those who want to create, validate and grow high value-added offers.
Ideal if you work in:
• Product marketing
• Innovation
• Strategic development
• Innovative project management
