Storytelling: Adaptation and Implementation
Have you mastered the theory of customer storytelling? It’s time to take action.
In this module, you’ll face the reality of the field to transform concepts into impactful customer testimonials.
Through three interactive scenarios, you will learn to:
- Adapt your posture and questions according to the customer profile,
- Identify the key elements of a good story: challenges, solutions, benefits,
- Structure an engaging and credible story, ideal for publication on a website or communication medium.
This module includes a final validation quiz to assess your ability to construct a coherent, adapted, and impactful testimonial.
It can be taken independently or as part of the “Marketing & Communication”, a comprehensive program to develop key skills in digital communication, branding, influence, and customer experience.
This module is particularly recommended for content managers who need to showcase the customer experience in a strategic and authentic way.
At the end of this module, you will know how to transform a customer engagement into a powerful conversion driver.
