E-learning training: Storytelling for a customer case study
Estimated duration: 1h30 – Target audience: Content managers, marketing & communications managers
Tell your customers’ stories to sell more and better.
In an environment where sales pitches are no longer enough to convince, authentic and well-scripted customer testimonials are becoming a strategic lever for conversion. This e-learning course guides you step by step to transform a simple feedback into a story with a strong emotional and marketing impact, perfectly suited for your digital media, particularly “success stories” pages. or e-commerce FAQs.
Why choose this module?
You will learn to:
- Identify the strategic challenges of storytelling applied to customer cases
- Give a convincing voice to your customers to create a credible and engaging story
- Highlight your products or services through lived experience
- Adapt your message according to the targets and distribution formats
- Structure an effective testimonial according to a proven narrative thread: context, challenges, solution, benefits
Course content:
- Why tell your customer cases? Discover the crucial role of storytelling in the purchasing journey. Understand how it influences your brand perception and decision-making.
- The fundamentals of customer storytelling Explore narrative structures, the psychological keys to persuasion, and effective narrative models (heroes, transformation, etc.).
- Best practices for designing and writing a customer case study Learn how to formulate the right questions during an interview, synthesize information, and write with impact.
- Adapt your customer cases according to targets and channels From blogs to LinkedIn, from sales pitches to video media, you will know how to adjust the format and message of your testimonial.
- Interactive simulator – Conduct a successful customer interview You are facing a virtual customer: choose the right words to bring out the real issues, illustrate the benefits, and fuel authentic storytelling.
- Final quiz – Validate your knowledge A quiz rich in concrete cases to summarize and consolidate your learning.
A course rooted in the realities on the ground, designed for content professionals looking to convert through social proof.
