SONCAS Techniques to Sell Better
Master the art of selling in a car dealership using the SONCAS method, a powerful tool for personalizing your pitches and closing more effectively.
Designed for car dealership professionals, this module provides you with an immediately actionable approach.
Whether you are a beginner or experienced, you will find concrete tools, compelling examples, and tested methods to maximize your sales impact.
In this module, you will learn to:
• Identify your customers’ deep motivations
• Decode weak signals to adapt your sales pitch
• Use the 6 SONCAS levers (Safety, Pride, Novelty, Comfort, Money, Sympathy) to build a targeted pitch
• Transform objections into opportunities using the right levers
• Avoid mistakes the most common in sales interviews
You will benefit from realistic interactive scenarios, contextualized feedback, and a final quiz to validate your knowledge.
This module can be taken alone for targeted learning, or integrated into the complete “Sales & Business Development” course for a progressive and consistent increase in skills.
Strengthen your power of persuasion and transform your prospects into customers.
