Sell better with SONCAS
What if you could better understand your customers’ true motivations to close more sales at the dealership?
This module immerses you in the psychological world of customer relations in car dealerships using the SONCAS method. A true key to reading purchasing intentions, SONCAS allows you to detect the emotional levers at the heart of each purchasing decision: Security, Pride, Novelty, Comfort, Money, Sympathy.
Join this module to:
- Understand why purchasing motivations are the basis of any effective sales pitch
- Know how to activate the right levers at the right time during an exchange with a customer
- Instantly create a stronger connection with your prospect
- Make your offer more relevant to the specific expectations of each customer profile
This module can be followed independently or integrated into a complete training course on the theme of “Sales & Business Development”, specially designed to boost the performance of sales consultants in car dealerships.
What you’ll love:
- Concrete examples taken from dealership situations
- An approach 100% applied to your job as a car salesperson
- Tips that can be directly activated during your next sales interviews
