E-learning training – Negotiating a media partnership
Estimated duration: 1h30 | Target audience: External partnership manager
Boost your media impact with a solid and controlled partnership strategy!
In a world of overabundance of content and distribution channels, successful brands know that negotiating a media partnership is not a matter of chance. It is a strategic skill, capable of increasing visibility, credibility and commercial performance.
This e-learning course offers you an immersive and strategic experience to master the art of building a win-win media partnership – from understanding the issues to concluding a measurable agreement adapted to your audience.
On the menu of this course:
➤ Module 1 – Key issues of media partnership
Why and how can a well-structured media partnership transform your reputation? Identify the risks of poor negotiation and understand the importance of your stance in creating a lasting relationship with your media contacts.
➤ Module 2 – The fundamentals of media negotiation
Deciphering existing partnership models, mapping the stakeholders, structure of a media exchange, essential professional vocabulary: start with a solid foundation to better anticipate and dialogue.
➤ Module 3 – Techniques and best practices
Learn how to build a convincing partnership proposal, manage objections, defend the value of your offer and secure the right KPIs to evaluate performance.
➤ Module 4 – Adapt your approach
Not all partnerships are negotiated in the same way: discover how to adapt your strategy according to the type of media (digital, press, event, influence), the size of the contact, the business challenges or the constraints of timing.
➤ Module 5 – Practice simulator (closing interview)
Experience a realistic simulation with a virtual interviewer. Put your knowledge into practice in a decisive interview: identify the media’s objectives, frame the proposal and project an expected ROI.
➤ Module 6 – Final Mega Quiz
Validate your skills with an in-depth review quiz including real-life cases, pitfalls to avoid and key success criteria.
What you will concretely master:
• Manage a media partnership in an ROI-driven way
• Anticipate the expectations of a media contact
• Promote your offer in a way that is beneficial for both parties
• Argue your proposal with clarity, confidence and personalization
• Secure the performance of the partnership on shared indicators
This course is for you if:
• You regularly negotiate with media partners
• You are looking to structure your approach to improve your conversion rate transformation
• You need to demonstrate the value and ROI of the partnerships entered into
• You want to gain confidence to conclude more ambitious agreements
