Master the Art of the Demo
E-learning Module – Sales & Business Development
Do you lead B2B product demonstrations?
Whether you’re a pre-sales engineer, demo consultant, or product expert, the way you structure and present your solution can make all the difference to a purchasing committee. This module guides you step by step to transform a simple presentation into a decisive sales lever.
This module can be taken alone or integrated into the complete “Sales & Business Development” course. Business Development", designed to strengthen your 360° sales skills.
In this immersive module, you will learn to:
• Captivate your audience from the first minutes of the discussion
• Structure your demonstration in a logical, fluid, and engaging way
• Ask the right questions during the demo to validate needs
• Highlight the key benefits of your solution in an impactful way
• Avoid common mistakes that turn off decision-makers
• Adapt your message according to the profiles in front of you
What you will experience:
• Interactive scenarios designed from real customer cases
• Techniques tested and validated in the field by B2B experts
• Actionable advice to concretely improve your demo performance
Why this module is essential :
A good demo doesn’t just sell a product: it creates buy-in, builds trust, and accelerates decision-making. In a complex, multi-stakeholder B2B environment, mastering this exercise becomes a major competitive advantage.
