Storytelling for a client case
Module 6 of the “Marketing & Communication” course – Final revision game
What if you tested your customer storytelling skills through an immersive, fun and strategic quiz, like a famous suspense TV game show?
This 100% interactive module immerses you in the world of storytelling in challenge mode, to permanently anchor your knowledge while having fun.
Please note: This module can be followed independently or as the final level of the “Marketing & Communication” e-learning off-the-shelf course. Communication", dedicated to digital content and brand strategy professionals.
The principle of the game?
Answer 15 progressive questions on the theme of “Storytelling for a client case”. For each correct answer, you progress towards victory. But be careful: the difficulty increases!
3 key levels to overcome:
- Question 5: access to the Intermediate level
- Question 10: advance to the Advanced level
- Question 15: crowning Customer Storytelling Expert
Need a helping hand? You have 3 jokers to keep the upper hand:
- Elimination of 2 wrong answers
- Replacement of the question
- Access to a course resource as reinforcement
This module addresses the issues faced by content managers, who must:
- Structure an impactful customer testimonial
- Identify the key narrative elements to bring out in marketing content
- Effectively extract concrete and measurable benefits from a real exchange
Why choose this module?
- ✔ Fun and stimulating format to test your reflexes
- ✔ Complete and rapid review of key storytelling concepts
- ✔ Ideal at the end of the course or for quick self-training
Target audience: Content managers, managers marketing, communicators.
