Key techniques for effective renewal
Boost customer loyalty through strategic contract renewal
How can I turn a contract deadline into a new business opportunity? This module gives you the practical keys to securing and optimizing contract renewals with existing customers.
Accessible independently or as part of the complete “Sales & Business Development”, this module is designed for Loyalty Managers and Customer Success Managers looking for pragmatic, effective, and customer-oriented methods.
In this module, you will learn to:
• Adopt a proactive stance in the critical end-of-contract phase
• Use strategic questioning to detect emerging dissatisfaction and needs
• Formulate a powerful argument, personalized to the customer and their usage
• Manage objections assertively while preserving the relationship
• Avoid the 3 common mistakes that sabotage renewals
Thanks to realistic and interactive scenarios, you will practice:
• Identify weak signals indicating a non-renewal
• Respond with agility to pricing or functional objections
• Co-construct a renewal win-win
This module is a real accelerator of retention and recurring revenue, for all those who know that a good renewal is played out well before the deadline.
