<strong>Key techniques for convincing on price</strong></p>
<p>In a B2B world where <em>customers are increasingly demanding</em>, knowing how to defend your price is no longer an option… it’s an essential strategic skill.</p>
<p>This <strong>practical and operational</strong> e-learning module, intended for experienced salespeople, gives you the <em>concrete keys to responding confidently to price objections</em>. Thanks to immersive and field-oriented teaching, you will develop the winning reflexes to preserve your margins without compromising customer relations. to position value before price</li>
<li><em>Realistic examples and interactive scenarios</em></li>
<li><em>Reformulation, reframing and valorization techniques</em></li>
</ul>
<p>This module can be followed <strong>individually</strong> for targeted skills development or integrated into the <strong>complete "Sales & Business Development" course</strong> for the overall development of your sales skills.</p>
<p><strong>Don’t let price objections hold you back any longer</strong>: learn how to turn these objections into negotiation levers.</p>
<p><strong>Learning Objectives</strong> :<br>
Identify classic price objections in B2B<br>
Master value justification techniques<br>
Use reformulation to rebuild price perception<br>
Adopt the right reflexes when faced with a cost-focused customer<br>
Avoid the pitfalls that weaken the sales posture</p>
<p><strong>Keywords</strong> :<br>
objection management<br>
B2B sales<br>
value selling<br>
pricing and negotiation<br>
pricing objection training</p>
