Key issues of the innovation pitch
Module 1 of the “Innovation, Strategy & Development” course — Self-directed follow-up possible
Why do some pitches make an impression and get a clear “yes,” while others fall flat? The answer is often in one word: awareness. Awareness of the strategic issues that an innovation project represents, awareness of the importance of the right narrative to activate the right decision-making levers.
This module helps you answer a key question:
Why is pitching an innovation project not just a stylistic exercise but a catalyst for strategy?
✔ Self-directed follow-up or integrated into the complete “Innovation, Strategy & Development” course. Development"
✔ Direct access to pitch fundamentals from the first minutes
✔ Suitable for internal sponsors and business experts involved in the evaluation of innovative projects
In this module, you will:
• Understand the strategic importance of pitching in the life cycle of an innovative project
• Identify the key issues to generate buy-in, alignment, and commitment
• Explore the levers to activate to mobilize stakeholders around your vision
• Grasp the invisible but critical dimensions of an effective innovation pitch
This module is for you if you are asking yourself questions such as:
• Why do some projects, although solid, struggle to convince?
• What is the expectation of a committee of experts during a pitch?
• How to promote an innovative initiative beyond of its technical feasibility alone?
An essential module for laying the foundations for an impactful pitch, prepared to meet the expectations of both decision-makers and operational staff.
