Module Title: Key Customer Value Models
Module Description:
How to ensure that your value proposition truly resonates with your customers’ expectations?
If you are a product or marketing manager and you are about to launch or reposition an offer, this module is an essential step to validate its relevance.
✔ This module can be taken alone or as part of the complete e-learning course dedicated to Innovation, Strategy & Development, and more specifically, the validation of a value proposition.
Through a clear and actionable approach, you will explore the three main recognized models for effectively formalizing a value proposition:
- The Value Proposition Canvas: precisely align your offer with the expectations of your customer segments.
- The Empathy Map: get inside the heads of your users to understand their frustrations, needs, aspirations, and constraints.
- The Problem-Solution Logic: identify the real problems before forging a relevant solution.
This module will allow you to identify what really matters to your customers, in order to build a clear, differentiating, and immediately understandable offer.
In summary, this module provides concrete strategic tools to:
- Structure your strategic thinking around customer value
- Clarify your message for teams and customers
- Maximize your chances of market adoption
