Key Customer Storytelling Techniques
Transform a simple customer testimonial into a powerful and inspiring marketing tool.
This 100% online module immerses you in the heart of advanced storytelling techniques applied to customer cases. Whether you’re looking to strengthen the impact of your content or enrich a more global content strategy, this training provides you with immediately actionable methods.
Designed for Content Managers, it can be taken independently or integrated into our complete Marketing & Communication, designed to professionalize your practices across the entire communication cycle.
In this module, you will:
• Discover the keys to effective storytelling to capture attention
• Avoid common pitfalls in writing testimonials
• Learn how to transform a customer experience into a structured and engaging story
• Explore a variety of formats that can be adapted to your distribution channels
• Practice using realistic interactive scenarios
The objective? To give you the right tools to position your customer storytelling as a strategic lever for conversion.
