Key Models for Customer Reactivation
Why do some customers become inactive, and how can you effectively bring them back into the purchasing cycle?
This e-learning module immerses you in the fundamentals of customer reactivation, combining strategic models, behavioral analyses, and proven psychological principles of loyalty.
✔ Accessible on its own or integrated into the complete “Sales & Business Development", this module is aimed at professionals wishing to:
– Better understand the customer lifecycle
– Identify the different types of inactivity
– Master the foundations of a sustainable reactivation strategy
On the agenda in this module:
• The customer lifecycle deciphered
• The real reasons for customer inactivity
• The psychological levers that encourage return to purchase
• The solid foundations of a successful and personalized reactivation strategy
Whether you are looking for tools to structure your sales action or already engaged in a customer loyalty plan, this module will provide you with a clear and actionable vision to effectively relaunch your inactive contacts.
