Course Title: Successfully Hosting a Customer Webinar
Course Description:
In a context where digital marketing is becoming an essential lever, webinars are positioning themselves as a preferred communication tool for engaging customers, promoting offers and generating qualified leads. This 1.5-hour e-learning course, designed for digital event managers, provides you with the keys to effectively prepare, host, and energize your client webinars.
Why take this training?
- ✔ Master the fundamentals of an engaging webinar
- ✔ Gain impact during your online speaking engagements
- ✔ Provoke interaction and maintain the interest of your audience
- ✔ Practice in real conditions thanks to an immersive simulator
What you will learn:
Module 1 – The challenges of a successful webinar
Understand why the webinar is a strategic tool in both B2B and B2C. Learn how to make it a real lever for commercial and relational performance.
Module 2 – The fundamentals of animation
Learn the key principles of live digital communication, the facilitator’s missions, rhythm, tone, and handling unforeseen events.
Module 3 – Best practices for capturing attention
Discover concrete techniques to boost engagement: storytelling, dynamic rhythm, interactivity, visual objects, reminders, onboarding and calls to action.
Module 4 – Adapting your animation according to the audience
Explore how to adapt your messages and your posture according to the context: major account clients, SMEs, international audiences, or even technical sectors.
Module 5 – Immersive simulator
Practice interacting with a virtual audience: ask the right questions, manage downtime, rephrase live, and adapt your speech to your audience’s reactions.
Module 6 – Final Mega Quiz
Test your knowledge in a fun and stimulating quiz to consolidate your skills before embarking on your next online sessions.
You are concerned if you want to:
- Strengthen your digital animation skills
- Optimize the commercial impact of your online events
- Gain comfort in front of the camera
- Transform a simple webinar into a differentiating customer experience
A 100% practical experience combining concepts, techniques and realistic scenarios.
