Effectively Managing a Media Crisis
When a crisis erupts, every minute counts. Bad buzz can quickly gain momentum on social media, tarnishing a company’s reputation and having a lasting impact on its brand image. This module, “Effectively Managing a Media Crisis,” offers you a 100% operational immersion to learn how to regain control of your communication in a critical situation.
Through interactive scenarios inspired by real-life situations, you will be able to understand the dynamics of a media crisis, structure a clear and coherent response, and make the right communication choices to protect your organization and mitigate the impact of the event.
- ✔ A short, impactful and directly actionable format
- ✔ Suitable for professionals in charge of communication (Managers, DirCom, Communication Officers)
- ✔ Ideal as a stand-alone module or as a complementary component of the e-learning course “Marketing & Communication »
What you will learn concretely:
• The levers for structuring a crisis communication plan
• Common mistakes to avoid when faced with bad buzz
• The essential steps for assessing the impact of a crisis
• How to formulate strategic and coherent messages
• Reflexes to have in crisis management meetings
You can follow this module alone if your need is focused on media crisis management, or integrate it into the complete e-learning course “Marketing & Communication” for a more global approach to communication strategy.
