Effective techniques for better questioning
Standalone module or integrated into the “Sales & Business Development”
How to ask the right questions from the first contact with a B2B prospect?
This module provides you with concrete techniques to transform a simple conversation into a strategic exchange with high commercial potential.
Whether you are a beginner or already experienced in B2B, this module will allow you to:
- Master the best questioning techniques used by top sales performers
- Intelligently structure your interviews to obtain the key information that makes the difference
- Detect the real needs and motivations of your prospects, even when they are implicit
- Avoid common mistakes that harm the relationship of trust
- Adapt your questioning style according to the profile of your interlocutor (buyer, manager, business expert, etc.)
Through interactive cases inspired by real situations, you will be prepared to conduct a customer discovery that reveals the issues realities, the concrete constraints and reasonable expectations of your prospect.
This module can be followed independently, or as part of the complete e-learning course “Sales & Business Development”, designed to develop sales skills step by step.
Who is this module for?
– B2B salespeople, business engineers, business developers
– Key account managers, large account salespeople
– Anyone in contact with prospects in a complex B2B environment
Immediate benefit: improve the relevance of your sales proposals by asking the right questions from the start.
