Decoding the key SONCAS levers
Are you looking to better understand what really motivates your customers in car dealerships?
This e-learning module provides you with the essential foundations of the SONCAS method, an essential approach for any salesperson or sales consultant wishing to take their practice to the next level.
Designed to be followed independently or integrated into our expert “Sales & Business Development”, this module will allow you to:
- Quickly identify a customer’s motivational profile from the first minutes of the conversation
- Master the 6 major purchase triggers: Security, Pride, Novelty, Comfort, Money, Sympathy
- Understand how these levers concretely influence the purchasing decision in a dealership, to better personalize your arguments
- Detect implicit purchasing signals and transform them into concrete opportunities
- Build powerful and targeted arguments, capable of convincing even the most indecisive customers
Case studies, concrete illustrations from the field and interactive quizzes punctuate this dynamic module designed for 100% operational and immediately applicable learning.
Whether you are a beginner advisor or an experienced salesperson, this module will give you the keys to excel in your customer relations and make a difference in the field.
