The Essentials of Customer Renewal
Are you looking to improve your contract renewal rates, avoid unexpected terminations, and build lasting relationships with your customers?
This module is for you.
Concretely, what does this module offer?
✔ A clear understanding of the customer lifecycle and its challenges.
✔ A focus on the key moments that influence the renewal decision.
✔ A proven method for integrating loyalty into your sales strategy.
Thanks to a structured approach, you will learn to anticipate weak signals, assess customer satisfaction, and identify sustainable renewal levers.
Designed for loyalty managers, customer success managers, or sales departments responsible for long-term monitoring, this module can be taken independently or integrated into a complete course dedicated to the Sales theme. & Business Development.
At the end of this module, you will be able to:
• Understand the strategic challenges of contract renewal
• Identify the critical stages in the customer lifecycle
• Implement effective loyalty levers
• Formalize a proactive renewal approach
• Adopt a long-term vision of the customer relationship
This module is recommended if you are asking yourself the following questions:
• Why do some customers not renew despite good satisfaction?
• When and how to approach renewal without waiting until the last minute?
• What are the signals to follow to identify a risk of non-renewal?
• How to strengthen customer engagement throughout the year?
• What are the best practices for securing a long-term customer portfolio?
Put all the Chances are in your favor to keep your customers, well before the contract expires.
