E-learning training: Contract renewal – A strategic loyalty opportunity
Estimated duration: 1h30 | Target audience: Customer Success Managers – Loyalty managers
Use contract end as a lever for growth
In the era of active loyalty, contract renewal is no longer limited to an administrative step. It’s a powerful business opportunity to strengthen customer relationships, anticipate the competition, and generate sustainable value.
➡ This operational path guides you step by step to:
- Master the fundamentals of effective, customer-oriented renewal
- Develop a strategic posture to detect, secure, and grow your customer accounts
- Apply concrete techniques for questioning, proposing, and closing
- Practice in a real-life situation, in a realistic environment, using an immersive end-of-contract simulator
- Check your knowledge with a mega final review quiz
A path structured in 6 complementary modules:
- Renew to better retain Become aware of the key business challenges of controlled renewal: customer loyalty, satisfaction, lifetime value, churn reduction, etc.
- The fundamentals of renewal Identify the key stages, the stakeholders involved, and the indicators to follow to Effectively manage the renewal phase.
- Renewal techniques and best practices Prepare your discussions, ask the right questions, adapt your message, and defend the value of your offer.
- Adapt your approach in a variety of contexts Low- or high-value client cases, demanding or passive interlocutors, weak risk signals: adapt with agility.
- Immersive simulator: renewal discussion Put yourself in a situation facing a virtual character: explore their expectations, formulate a tailored pitch, and secure the agreement.
- Final mega quiz Consolidate your knowledge throughout the course with a dynamic review quiz.
Your benefit: A clear method, immediately applicable, to transform each renewal into a lever for growth, customer satisfaction, and lasting loyalty.
