Adaptive practice of oral benchmarking
Expert module – Marketing & Communication
Develop operational mastery of oral competitive benchmarking, essential for any strategic marketing analyst seeking to capture precise, contextualized, and action-oriented insights.
This module immerses you in three interactive simulations inspired by field situations, where you will have to adapt your posture, your questions, and your analyses according to the profile of your interlocutor.
Through this module, you will:
• Put into practice the fundamentals of oral benchmarking
• Adjust your interview techniques for different profiles (competitor, client, partner)
• Strengthen your skills in rapid and contextualized analysis
• Capitalize on the advice of a virtual coach after each scenario
• Consolidate your know-how through a final validation quiz
This module can be followed independently for a rapid increase in skills in the practice of oral benchmarking. It also constitutes the fifth chapter of the complete e-learning course Marketing & Communication – Oral Competitive Benchmark, designed for strategic marketing professionals wishing to fully integrate oral competitive intelligence into their approach.
Accelerate your ability to extract strategic value from an oral exchange. This module allows you to transform each question into an opportunity for competitive intelligence.
