Adapt your strategy to customer situations
E-learning module – Sales & Business Development
Adapt your upsell and cross-sell approach according to the customer profile to maximize your opportunities without harming the commercial relationship.
This 100% online module immerses you in 3 interactive scenarios to develop your commercial agility. You will learn to:
- Identify weak or explicit signals of a commercial opportunity
- Adjust your message according to the customer’s maturity and relationship level
- Maintain a dynamic of trust while directing towards new offers
Are you a B2B Account Manager? This module is for you if you are looking to:
- Boost your conversion rates on additional sales
- Better personalize your actions according to customer contexts
- Strengthen loyalty through an approach perceived as useful and legitimate
To be followed independently or as part of the complete “Sales & Business Development", this module allows you to enrich your development strategies on existing portfolios, by combining relational finesse and commercial efficiency.
What you will experience:
- 3 immersive scenarios, with varied customer profiles
- Targeted feedback to better understand your strategic choices
- Direct application in your customer follow-up interviews
Mastering the art of adapting your upsell according to the context is today a key skill to stimulate growth without forcing the sale.
