Adapt your message to the situation
E-learning module – Reactivating an inactive customer
(Training from the “Sales & Business Development” course – can be taken independently)
How to bring back a customer who has forgotten you?
When a former customer does not renew their subscription, they are not lost… provided you know how to speak to them again with impact. This module allows you to work on this strategic lever of reactivation, often neglected due to a lack of personalized approach.
What you will experience in this module
Thanks to 3 interactive scenarios, you will be projected into concrete recovery contexts to:
- Analyze the reasons for inactivity with precision
- Identify the customer’s emotional and decision-making profile
- Adjust your message without a pre-made script
- Build a tailor-made, relevant and persuasive return offer
A real testing and adjustment laboratory
Like immersive training, you will refine your ability to react quickly and effectively to different types of customers: indifferent, suspicious, dissatisfied, silent…
You will leave this module with ready-to-use action keys to :
- Reduce your dormant customer rate
- Reactivate forgotten business opportunities
- Use listening as a win-back tool
This module can be taken independently or integrated into the complete B2B Sales Reactivation course.
Ideal for salespeople, account managers, or retention managers.
