Adapt your script to each situation
Individual module or integrated into the complete “Marketing & Communication” course
You know: each employer brand video is unique, and for its message to resonate with talent, it must be precisely adapted to the context, the target audience, and the communication objective. This module gives you the keys to achieving this with agility.
What you will experience in this module:
- 3 immersive scenarios to learn how to adapt your script according to:
- The distribution channel (career site, social networks, internal events)
- The profile of the employee interviewed
- The priority objective (emotional commitment, professional development, corporate culture)
- Interactive script choices to practice adapting tone and format
- Motivating educational support with a final quiz and expert analysis from a virtual coach
This module can be taken independently or integrated into the “Marketing & Communication”, a comprehensive training course to master public speaking and promoting your employer brand through video.
Perfect for: internal communications managers looking to strengthen their impact and create video content that is truly aligned with their HR strategy.
