Adapting your negotiation to the context
Key module of the “Marketing & Communication” course — Also available as self-paced training
In a professional world where relational agility has become a differentiating lever, this module allows you to move from knowledge to strategic know-how in negotiating media partnerships.
Why take this module?
Because good negotiation is not based solely on technical skills, but also on the ability to adjust your approach according to the environments, profiles, and constraints encountered.
What you will experience:
Immersive learning based on role-playing. By taking on the role of an external partnership manager, you are faced with three real-life scenarios, in which you test your reflexes and adapt your negotiation strategy according to:
- The media type (general public, niche, institutional, etc.)
- The business objectives (visibility, awareness, qualified traffic)
- The partner’s constraints (budget, schedule, exclusivity, etc.)
Module highlights:
- Dynamic interaction for better memorization
- Contextualized feedback to refine your practices
- Scripted validation quiz to consolidate your skills
This module can be taken independently to work on a specific skill, or integrated into the complete “Marketing & Communication” course, dedicated to professionals wishing to master all the challenges of media partnership negotiation.
