Adapt to Convince Effectively
Individual module or integrated into the “Marketing & Communication” program
Convincing management can’t be improvised. Whether you have to present a quarterly marketing report or defend a strategic recommendation, your ability to adapt your speech to your audience is crucial. This module immerses you in realistic interactive scenarios to sharpen your posture, argumentation, and analytical skills.
What you will learn in this module:
• Analyze marketing data with a strategic eye
• Transform raw information into convincing insight
• Adapt the tone, level of detail, and axes of analysis according to your interlocutor (CEO, CFO, marketing team, etc.)
• Prioritize your recommendations to maximize their impact
• Gain impact both orally and in writing
Through three complex interactive scenarios, this module prepares you to present a marketing report that engages, persuades, and mobilizes, even in front of a demanding management committee.
This module is for you if:
• You regularly have to present marketing results to senior management
• You are looking to gain strength of conviction and clarity
• You want Transform the presentation of your marketing reports into a strategic lever
This module can be taken alone or integrated into the complete e-learning course “Marketing & Communication”, designed for professionals wishing to strengthen their strategic and impactful position in the presentation of marketing data and analyses.
