Briefing from an external agency

Training path

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  Mastering the importance of a successful communication brief

  VTS15 minutes+

  A poorly framed brief means a campaign that gets off to a bad start. Conversely, a well-structured brief lays the foundation for a smooth,…

  A poorly framed brief means a campaign that gets off to a bad start. Conversely, a well-structured brief lays the foundation for a smooth, efficient, and high-performing collaboration between you and your agency. This module immerses you in the strategic challenges of a clear, structured, and results-oriented brief.

  Why take this module?

  ✔ To understand the importance of a brief in communication.

  ✔ To become aware of its impact on creativity, deadlines, and performance.

  ✔ To make your exchanges with agencies smoother and more productive.

  ✔ To launch your campaigns from the very first meeting.

  What you will learn:

  • Why a brief is much more than just a document.

  • The risks of a vague or incomplete brief.

  • How a good brief fosters strategic alignment and operational performance.

  • The benefits of a well-launched agency-company partnership.

  🔎 This module can be taken independently or as part of the complete "Marketing & "Communication" is ideal for marketing managers, brand managers, or any professional working with external agencies.

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  Developing a successful brief for effective projects

  VTS25 minutes+

  E-learning module – Available individually or as part of the "Marketing & Communication" courseHow to ensure the effectiveness of your collaborations with an external…

  E-learning module – Available individually or as part of the "Marketing & Communication" course

  How to ensure the effectiveness of your collaborations with an external agency?

  The success of a communication campaign largely depends on an often underestimated element: the quality of the brief sent to your agency. A clear, structured, and strategic brief helps save time, avoid misunderstandings, and maximize creative impact.

  In this module, you will learn to master the fundamentals of the brief by understanding:

  • The key role of the brief in the advertiser/agency collaboration
  • The essential elements to include: objectives, targets, message, tone, constraints…
  • The mutual expectations between the marketing manager and the agency
  • Common mistakes and how to avoid them
  • The most commonly used brief templates in communication agencies

  Whether you are in charge of marketing for a brand or a project manager in communication, this module will allow you to lay solid and replicable foundations for all your future campaigns.

  ➡️ A structuring module to follow independently or as a continuation of the complete "Marketing & Communication" course aimed at professionals looking to optimize their collaboration strategy with their external partners.

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  Effective briefing techniques for professional projects

  VTS15 minutes+

  Are you working with a communication agency or an external provider? Do you want to manage your campaigns with more agility, clarity, and impact?…

  Are you working with a communication agency or an external provider? Do you want to manage your campaigns with more agility, clarity, and impact? This module is for you.

  ✨ “Key Techniques for an Effective Brief” is a concentrated expertise designed for marketing managers, brand leaders, and anyone involved in collaborating with an agency.

  ✔ This module can be taken independently or as part of the complete “Marketing & Communication” pathway, specifically designed to professionalize your collaborative practices.

  In this module:

  You will learn to structure a clear, engaging, and strategic briefing while maximizing the effectiveness of the agency-client collaboration. Thanks to:

  • Concrete methods to ask the right questions from the start
  • Interactive scenarios inspired by real business cases
  • Practical examples to identify common mistakes
  • Simple and effective tools to structure your briefs in a compelling way

  🎯 The result? Better understood briefs, more accurate campaigns, and creative feedback more aligned with your objectives.

  A good agency will execute what you ask. An excellent agency will challenge you… provided you give them a solid brief.

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  Adapting your brief to different client situations

  VTS20 minutes+

  Module 4 of the course "Marketing & Communication – Briefing an external agency"How to ensure that your brief hits the mark… regardless of the…

  Module 4 of the course "Marketing & Communication – Briefing an external agency"

  How to ensure that your brief hits the mark… regardless of the circumstances?

  Because a good brief does not rely solely on fixed elements, but on your ability to adapt it to the right context, this module provides you with concrete keys to personalize your approach based on:

  • the type of project (branding, activation, social media, etc.)
  • the agency profile (specialist, generalist, creative, media…)
  • the different business objectives you are targeting

  Through 3 realistic interactive scenarios, you will be put in the shoes of a brand manager or marketing manager in a real briefing situation. You will learn to refine your speech, prioritize your requests, and ask the right questions at the right time.

  This module can be taken alone or as a complement to the more comprehensive course "Marketing & Communication – Briefing an external agency".

  At the end of the module:

  A validation quiz will allow you to firmly anchor your key skills.

  Highlights:

  • 100% operational training that is directly applicable
  • Immersive interactive situational exercises
  • Final quiz to validate your learning
  • Autonomous, quick, targeted access

  Target audience: marketing managers, brand managers, campaign coordinators.

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  Master quiz - Briefing of an external agency

  VTS15 minutes+

  An interactive final quiz to reinforce knowledge in marketing & communicationAre you a marketing manager or brand leader? Do you collaborate with external agencies…

  An interactive final quiz to reinforce knowledge in marketing & communication

  Are you a marketing manager or brand leader? Do you collaborate with external agencies to develop your campaigns?

  This module is made for you.

  Through an immersive quiz game, in the spirit of major suspense television games, test your knowledge with 15 progressive questions on the theme of Briefing an external agency. This module can be followed independently or integrated into the complete course "Marketing & Communication," designed to optimize your collaboration with external providers.

  Objective: to consolidate your knowledge while having fun.

  Game concept:

  You start with zero points… but with each correct answer, you reach a new level towards victory. Three levels mark the 15 questions, guaranteeing you minimum points achieved, even in case of future mistakes.

  You can also rely on 3 jokers to guide you:

  • 50/50: 2 wrong answers are removed
  • Call a colleague: you access a suggestive hint
  • Change question: to avoid a trap

  What this module allows you:

  • Strengthen your marketing reflexes in a dynamic format
  • Review the fundamentals of agency briefing at the end of the course
  • Practice in a playful spirit while assessing your level

  An ideal format for:

  • Closing an educational course with a collective or individual challenge
  • Testing knowledge on the spot, right after or several days/weeks later
  • Animating in-person sessions in a 'serious game' format

  Perfectly suitable for:

  • Skills development training
  • Preparation for a job/mission
  • Onboarding or reskilling training