Positioning of a new service
This e-learning course "Positioning a new service" will help you to better master this topic in a professional context.
The aim of this course is to help you understand the strategic issues of positioning.
The examples, scenarios and case studies are designed to be easily transposable into different professional contexts and types of organizations.
Prerequisites
No specific prerequisites are required to follow this course.
Target Audience
Managers, HR managers and employees concerned with the topic of "Positioning a new service".
Content
The course is structured into several complementary modules, combining theoretical input, practical exercises and interactive activities to facilitate the appropriation of concepts.
Training path
Why rethink your positioning in the real estate marketIn an environment where innovation is accelerating and offers are multiplying, how can you ensure that your new service truly stands out in the…In an environment where innovation is accelerating and offers are multiplying, how can you ensure that your new service truly stands out in the eyes of your clients? This module provides you with the keys to understand the strategic impact of a clear and differentiating positioning, in response to concrete issues:
- Why are my marketing campaigns not reaching their targets?
- How can I explain that my competitors attract clients more easily while my offer is equally effective?
- Is my service really aligned with market expectations?
This is the essential starting point for any product manager or marketing team facing the launch of a new service. By following this module:
- You will identify the risks of a vague or generic positioning.
- You will become aware of the importance of a well-crafted value proposition in customer conversion.
- You will understand how good positioning impacts sales, brand awareness, and service adoption.
This module can be taken independently or as part of the complete e-learning path on Marketing & Communication, dedicated to the design, launch, and management of a new service, in a coherent and effective manner.
Ideal for:
- Product managers launching a new service,
- Marketing managers seeking strategic clarity,
- Teams wishing to harmonize the vision around an offer.
In summary:
✔️ Target more accurately
✔️ Stand out in the right place
✔️ Speak to your markets with precision
Effective positioning strategies for industry professionalsHow to create a strong marketing positioning for a new service? What methods allow you to anchor an offer in the minds of target…How to create a strong marketing positioning for a new service? What methods allow you to anchor an offer in the minds of target customers while sustainably differentiating yourself?
This module was designed for all marketing product managers looking for concrete tools and solid benchmarks to showcase a new service in a demanding competitive environment.
📌 What you will learn:
This module offers you a structured and actionable foundation to:
- Understand the essential concepts of positioning: value proposition, segmentation, targeting, differentiation.
- Explore major conceptual frameworks: SWOT, Simon Sinek's Golden Circle, unique selling proposition (USP)...
- Lay solid marketing foundations to launch a new service with relevance and impact.
✨ Take it alone or as part of the complete "Marketing & Communication
This module can be taken independently for a specific need in offer positioning, or as part of the complete e-learning course dedicated to the fundamentals of marketing and communication.
✅ Who is it for?
Specifically designed for marketing professionals, and particularly product managers responsible for designing, structuring, and differentiating new offers in their market.
💡 Upon completion of this module, you will be able to:
- Position a new service clearly and consistently
- Build an impactful value proposition
- Choose the right tools for a differentiating strategy
- Adapt your message to your target audiences
- Integrate positioning into a comprehensive marketing approach
Positioning techniques to optimize your sales strategyModule 3 of the "Marketing & Communication" course — Or to be followed as a standalone moduleHow to successfully launch a new service? This…Module 3 of the "Marketing & Communication" course — Or to be followed as a standalone module
How to successfully launch a new service? This module provides you with essential techniques for a clear, differentiating, and customer-oriented positioning. As a marketing product manager, you know that good positioning makes all the difference: it structures the offer, facilitates the sales pitch, and secures the market launch.
In this module, you will:
• Identify proven best practices for designing a solid positioning
• Avoid classic mistakes through concrete feedback
• Familiarize yourself with useful steps: target analysis, differentiation, formulation
• Practice with realistic scenarios in a professional environment
• Validate your knowledge through an interactive quiz
Whether you want to strengthen your skills in a targeted way or follow the entire "Marketing & Communication" course, this module is an essential step. It directly addresses the challenges faced by product marketing professionals:
How to build a clear and impactful promise?
How to assert perceived value in a competitive context?
How to legitimize a new service from its conception?
Available on demand, this module offers you a concentrated dose of effectiveness to move from an idea to a strong promise, without ever losing sight of customer expectations or market reality.
To be consumed alone or as part of the complete e-learning course "Marketing & Communication".
Strategic Positioning and Adaptations for the MarketStandalone module or integral part of the "Marketing & Communication" pathwayAre you looking to refine the positioning of your new service?This module immerses you…Standalone module or integral part of the "Marketing & Communication" pathway
Are you looking to refine the positioning of your new service?
This module immerses you in three scenarios where you will need to adapt your strategic positioning according to very different markets, customer profiles, and competitive environments. It is designed for those who, in their role as marketing product managers, must demonstrate strategic discernment and adjust the value proposition to each situation.
✅ This module is for you if:
• You are developing a new service or product
• You need to tailor your messages to different market segments
• You want to train your analytical mind on actual customer expectations
• You are involved in defining marketing positioning
An engaging format to anchor key positioning strategies:
• 3 interactive scenarios based on common professional situations
• Market analysis & offer customization at the heart of the exercises
• Concrete application of the fundamentals covered in previous modules
• Flexibility of use: can be followed alone or integrated into the complete pathway
Master the art of differentiated positioning according to contexts!
By following this module, you refine your instincts to interpret expectations, identify differentiating levers, and adjust the promise based on real-world realities. An essential tool to strengthen your marketing decisions starting tomorrow.
Master quiz - Positioning of a New ServiceDo you think you master marketing positioning? It's time to prove it… and to revise intelligently!This module can be taken alone or integrated into…Do you think you master marketing positioning? It's time to prove it… and to revise intelligently!
This module can be taken alone or integrated into a complete course on the theme "Marketing & Communication", designed for marketing product managers looking to enhance their strategic impact.
Inspired by suspense television games, this scripted quiz with 15 questions immerses you in a dynamic and challenging experience, ideal for reactivating knowledge and solidifying the fundamentals of positioning a new service.
Game Principle:
You must answer 15 multiple-choice questions of increasing difficulty on the subject of marketing positioning of a service.
3 Success Levels to Achieve:
- 1st level (5 correct answers): you master the basics
- 2nd level (10 correct answers): you are a strategist
- 3rd level (15 correct answers): you are an expert in positioning
3 Lifelines to Help You:
- Skip the question: move to the next one without penalty
- 50/50: two incorrect answers are removed
- Call an expert: get a hint
This playful, intense, and educational experience allows you to challenge your knowledge while consolidating the essential professional reflexes needed to develop a differentiating value proposition.
You will leave this quiz with:
- a clear vision of your strengths and areas for improvement
- methodological reminders to enhance your practices
- a boost of motivation before a practical application or workshop
To be used at the end of training to anchor knowledge, or as a standalone module to quickly test your skills.