Script for an employer branding video

Training path

• 

  Measuring the brand's strategic impact on the market

  VTS15 minutes+

  Module 1 of the "Employer Brand Video Script" course - Can be taken alone or integrated into the "Marketing & Communication" courseWhy has the…

  Module 1 of the "Employer Brand Video Script" course - Can be taken alone or integrated into the "Marketing & Communication" course

  Why has the employer brand video become an essential asset for companies?

  In an increasingly competitive job market, the ability to embody values and create an authentic connection with talent is a major strategic advantage. This module immerses you in the heart of this issue.

  What you will discover in this module:

  • A powerful attractiveness lever: why the employer brand video strongly influences candidates' perceptions.
  • The art of scripting the truth: how authentic storytelling humanizes the company and strengthens trust.
  • A tool with lasting impact: retaining employees and enhancing engagement around a shared corporate culture.
  • Strategic alignment: integrating employer brand communication into a global HR and communication vision.

  This module is ideal for:

  ✔ Internal communication professionals looking to enhance their company's culture.

  ✔ HR teams wishing to strengthen their talent attraction strategy.

  ✔ Any organization eager to transform its employees into ambassadors.

  Join this module independently, or follow it as part of the complete "Marketing & Communication" course to master all facets of the employer brand video.

• 

  Write a compelling script to captivate your audience

  VTS25 minutes+

  How to capture attention, convey your values, and leave a lasting impression with a video script designed for employer branding?Designed for internal communication professionals,…

  How to capture attention, convey your values, and leave a lasting impression with a video script designed for employer branding?

  Designed for internal communication professionals, this module provides you with the essential foundations to create HR video scripts that resonate, humanize, and enhance your company's identity.

  ➡ It can be taken independently or integrated into our comprehensive course “Marketing & Communication,” dedicated to those who want to professionalize their approach to storytelling in the workplace.

  In this module, you will:

  • Understand the strategic roles of employer branding videos

  • Identify target audiences and their deep expectations

  • Explore suitable narrative models inspired by journalism, documentary, or advertising codes

  • Learn to structure an authentic and engaging message

  • Add depth to your script by boosting emotion and sincerity

  You may have questions like:

  How to make an HR video captivating? How to build a sincere message without being bland? What structure to adopt to inspire trust?

  This module provides you with concrete and actionable answers, drawn from the best practices in the industry, to build a powerful script that will serve both the company's image and its attractiveness.

  Who is this module for?

  • Internal communication officers

  • HR managers involved in employer communication projects

  • Corporate content creators

  • Anyone responsible for their company's employer image

• 

  Techniques for effectively designing corporate training programs

  VTS15 minutes+

  Creating a compelling employer branding video is not something that can be improvised. This module immerses you in the best video scripting techniques to…

  Creating a compelling employer branding video is not something that can be improvised. This module immerses you in the best video scripting techniques to create a script that attracts, engages... and makes people want to apply.

  Designed for internal communication officers, it can be taken independently or as part of the complete Marketing & Communication pathway, dedicated to transforming your HR content strategy into a true performance lever.

  You will learn to:

  • Identify key moments in a testimonial to structure an emotionally engaging narrative
  • Build a smooth script that embodies your company's values
  • Formulate the right questions to gather authentic and memorable stories
  • Avoid common mistakes that undermine the impact or credibility of an HR video
  • Validate your learning through a fun quiz and interactive scenarios

  Are you lacking inspiration for your HR scripts? Do you want to showcase your employees without falling into corporate clichés? This module finally gives you the keys to script your videos with accuracy and power...

• 

  Adapting the script to each client situation

  VTS20 minutes+

  Individual module or integrated into the complete "Marketing & Communication" pathwayYou know it: every employer brand video is unique, and for its message to…

  Individual module or integrated into the complete "Marketing & Communication" pathway

  You know it: every employer brand video is unique, and for its message to resonate with talents, it must be precisely adapted to the context, the target audience, and the communication objective. This module provides you with the keys to achieve this with agility.

  What you will experience in this module:

  • 3 immersive scenarios to learn how to adjust your script according to:
  • The distribution channel (career site, social media, internal events)
  • The profile of the interviewed employee
  • The primary objective (emotional engagement, job valorization, company culture)
  • Interactive narrative choices to practice adapting tone and format
  • Motivating pedagogical support with a final quiz and expert analysis from a virtual coach

  This module can be taken independently or integrated into the "Marketing & Communication" pathway, a comprehensive training to master public speaking and the valorization of your employer brand in video.

  Perfect for: internal communication officers looking to enhance their impact and create video content that truly aligns with their HR strategy.

• 

  Master quiz - Employer Branding Video Script

  VTS15 minutes+

  Are you ready to test your knowledge on the script of an employer branding video while having fun?Discover an immersive and interactive quiz, inspired…

  Are you ready to test your knowledge on the script of an employer branding video while having fun?

  Discover an immersive and interactive quiz, inspired by the greatest TV games where progress is made by answering increasingly complex questions.

  A unique module that can be followed independently or as part of the complete e-learning path dedicated to the theme of Marketing & Communication.

  In this module, you will face 15 multiple-choice questions, all focused on the specifics of employer branding through video. Your goal: reach the top, unlock the levels, and become unbeatable on the subject.

  The game mechanics:

  • 3 safety levels: at the 5th, 10th, and 15th questions, you secure your score. The further you go, the more specialized the topics become.
  • 3 strategic jokers:
  • Call a pro: get a hint inspired by a communication expert.
  • Shared vision: discover the answer chosen by the majority of communicators.
  • 50/50: two wrong answers are removed to help you decide.

  Why choose this module?

  • Dynamic: a gamified format that enhances engagement and retention.
  • Effective: in 15 questions, review the essential aspects of creating a good HR video script.
  • Flexible: follow it independently or integrate it into the complete “Marketing & Communication” path.

  What you will learn:

  • The key elements that structure an authentic script to enhance your employer brand
  • The common mistakes made when designing an HR video
  • The messages, tones, and formats that convert talents into ambassadors

  Ideal target:

  This module is designed for all internal communication professionals looking to enhance their skills in employer branding video… while having fun!