Crisis communication plan

Training path

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  Mastering media crises for effective communication

  VTS15 minutes+

  Your brand image can be destroyed in a matter of hours on social media. This e-learning module helps you understand why every minute counts…

  Your brand image can be destroyed in a matter of hours on social media. This e-learning module helps you understand why every minute counts in a media crisis and provides you with the vital first steps to protect your business.

  Designed for communications managers, executives, or anyone involved in a crisis management team, this module helps you:

  • Anticipate media risk and avoid inappropriate improvisation
  • Understand the dynamics of negative publicity and its reputational impact
  • Develop a proactive, strategic, and coordinated approach in tense situations
  • Identify the challenges related to speed of reaction and the messages disseminated
  • Adopt a comprehensive and systemic view of crisis communications

  This module can be taken independently or integrated into our complete "Marketing & "Communication," for a progressive skills development across all strategic aspects of modern communication. Designed with a practical approach grounded in real-world situations, this module lays the necessary foundations to effectively handle any media crisis.

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  Developing an effective crisis plan for your company

  VTS25 minutes+

  E-learning module – Marketing & CommunicationAnticipate the emergency to better manage it. Whether you are a communication manager, a manager, or a member of…

  E-learning module – Marketing & Communication

  Anticipate the emergency to better manage it. Whether you are a communication manager, a manager, or a member of a crisis unit, this module is designed to provide you with the essential fundamentals for any strategic response in a sensitive situation.

  This module can be taken independently or integrated into a comprehensive course dedicated to the theme of "Marketing & Communication", for a holistic and operational view of your business challenges.

  Through a clear and accessible progression, you will:

  • Understand the key concepts of a crisis communication plan: types of crises, stakeholders, management tools…
  • Identify the major phases of crisis management, from alert to recovery
  • Explore proven models that guide anticipation and action strategies
  • Structure your reflexes to protect reputation, inform, and reassure
  • Establish a solid foundation of skills to intervene effectively in crisis communication

  An essential module for those who want to react quickly, effectively, and in alignment with corporate communication objectives.

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  Effectively managing a media crisis in a company

  VTS15 minutes+

  When a crisis erupts, every minute counts. A bad buzz can quickly escalate on social media, tarnish a company's reputation, and have a lasting…

  When a crisis erupts, every minute counts. A bad buzz can quickly escalate on social media, tarnish a company's reputation, and have a lasting impact on brand image. This module "Effectively Managing a Media Crisis" offers you a 100% operational immersion to learn how to regain control of your communication in a critical situation.

  Through interactive scenarios inspired by real situations, you will be able to understand the dynamics of a media crisis, structure a clear and coherent response, and make the right communication choices to protect your organization and mitigate the impact of the event.

  • ✔ A short, impactful, and directly actionable format
  • ✔ Suitable for professionals in charge of communication (Managers, DirCom, Communication Officers)
  • ✔ Ideal as a standalone module or as a complementary building block of the e-learning path "Marketing & Communication"

  What you will concretely learn:

  • The levers to structure a crisis communication plan

  • Common mistakes to avoid in the face of a bad buzz

  • The essential steps to assess the impact of a crisis

  • How to formulate strategic and coherent messages

  • The reflexes to have in a crisis management meeting

  You can take this module alone if your need is focused on media crisis management, or integrate it into the complete e-learning path "Marketing & Communication" for a more comprehensive approach to communication strategy.

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  Adapting your plan to the real situations of your clients

  VTS20 minutes+

  In the face of a crisis, the best strategies are those that can be adapted with agility. This immersive module immerses you in three…

  In the face of a crisis, the best strategies are those that can be adapted with agility. This immersive module immerses you in three interactive scenarios inspired by situations experienced by brands facing a bad buzz or a media crisis.

  Objective: to train you to adjust, prioritize, and act quickly... just like in real life.

  You will take on the role of Crisis Communication Manager and will be confronted with various contexts, sometimes tense, where every decision counts. At each stage, you will identify key stakeholders, assess the stakes, and choose the right messages to address to the right interlocutors.

  This module can be followed independently or as an integral part of the structured path “Marketing & Communication,” designed to enhance your strategic skills in high-stakes communication contexts.

  What you will experience and learn:

  • Realistic cases, to confront you with the dilemmas of a communicator's daily life
  • Expert feedback, to understand the impacts of your choices in real time
  • A field approach, to apply the key principles of a crisis communication plan in different contexts
  • A strengthening of skills, with an emphasis on decision-making, message coherence, and perception management

  An essential module for anyone looking to secure their communication in emergencies, without losing relevance or impact.

• 

  Master quiz - Crisis Communication Plan

  VTS15 minutes+

  Test your communication reflexes in a crisis situation… under pressure!Immerse yourself in an interactive quiz-style experience, inspired by the greatest television quizzes, where each…

  Test your communication reflexes in a crisis situation… under pressure!

  Immerse yourself in an interactive quiz-style experience, inspired by the greatest television quizzes, where each answer brings you closer to mastering the crisis communication plan.

  This fun and intensive module can be taken independently, or as the 6th and final module of the “Marketing & Communication” course, dedicated to managing sensitive situations in business.

  Your mission: answer 15 questions of increasing difficulty, focused on the techniques, stakes, tools, and essential reflexes to structure and activate a crisis communication plan.

  What awaits you:

  • 3 secured levels (questions 5, 10, and 15) to assess your progress
  • 3 jokers to help you overcome tricky questions:
  • The 50/50: 2 wrong answers are removed
  • The call to an expert: receive a strategic thought prompt
  • The change of question: skip the obstacle for a new chance
  • A realistic conditioning to boost your reflexes in the face of a bad buzz or image crisis.

  This module is ideal for:

  • Testing your skills in a dynamic and gamified way
  • Reviewing all the key concepts covered in the complete course
  • Self-assessing in conditions similar to an emergency situation

  Are you responsible for crisis communication?

  This module is an excellent tool to validate your knowledge and gain confidence in the face of current digital crises.

  Take charge, define the right messages, engage the right stakeholders… And prove that you are ready to respond effectively to the crisis!