Presentation of a marketing report
This e-learning course "Presenting a marketing report" will help you to better master this topic in a professional context.
The aim of this course is to help you identify the strategic role of a marketing report.
The examples, scenarios and case studies are designed to be easily transposable into different professional contexts and types of organizations.
Prerequisites
No specific prerequisites are required to follow this course.
Target Audience
Managers, HR managers and employees concerned with the topic of "Presenting a marketing report".
Content
The course is structured into several complementary modules, combining theoretical input, practical exercises and interactive activities to facilitate the appropriation of concepts.
Training path
Create a compelling report to convince clientsModule available solo or in the "Marketing & Communication" pathwayHow to capture the attention of your management with a clear, structured, and decision-oriented marketing…Module available solo or in the "Marketing & Communication" pathway
How to capture the attention of your management with a clear, structured, and decision-oriented marketing report? In a context where business indicators are scrutinized with rigor, the way you present your results can transform a simple report into a strategic management lever. This module guides you to make each report a performance axis recognized by senior management.
A marketing report is not just a reporting exercise:
it is a moment of internal influence.
- How to spark the interest of your CEO in a few minutes?
- What to highlight to legitimize your choices and actions?
- How to articulate data, storytelling, and recommendations in a structured and impactful way?
This module allows you to:
- Become aware of the strategic importance of a good marketing debrief
- Identify the key expectations of senior management
- Value your marketing actions with the right KPIs
- Anticipate objections and prepare actionable recommendations
This module can be taken independently or integrated into the e-learning pathway "Marketing & Communication", designed to enhance your skills in strategic management, data presentation, and internal performance communication.
Write an impactful report for your professional activityHow to capture the attention of your executive management with a relevant, clear, and decision-oriented marketing report?A marketing report is much more than just…How to capture the attention of your executive management with a relevant, clear, and decision-oriented marketing report?
A marketing report is much more than just a simple document: it is a strategic communication tool capable of guiding your company's decisions. This module provides you with the key methods and frameworks to build a readable, convincing, and action-oriented report.
This module is designed to be followed alone or integrated into the complete "Marketing & Communication" pathway, aimed at strengthening the strategic posture of marketing managers.
In this module, you will learn how to:
• Effectively structure your reports using a clear and understandable framework
• Identify and prioritize the essential KPIs for decision-making
• Mobilize essential frameworks (SWOT, AIDA, conversion funnel) to enrich your analyses
• Make data speak convincingly through visual storytelling
• Formulate relevant recommendations based on insights drawn from your dashboards
Why take this module?
Because good marketing is only valuable if it is well presented. As a marketing director or member of the executive committee, you need to know how to transform your actions and results into a clear and strategic narrative.
By the end of this module, you will know how to:
• Highlight your analyses
• Align your proposals with business priorities
• Gain credibility and influence with management
Module accessible at any time, on any device.
A must-have to master the codes of a clear, effective, and ROI-oriented presentation.
Presenting a marketing report effectivelyAre you facing a strategic meeting with senior management? You have a good grasp of the data, but your main challenge is to make…Are you facing a strategic meeting with senior management? You have a good grasp of the data, but your main challenge is to make it impactful and convincing?
This e-learning module is designed for you.
“Effectively Presenting a Marketing Report” is a 100% operational module to enhance your skills at a key moment in a marketer's life: turning numbers into decisions.
✔️ Ideal for Marketing Directors, business unit managers, or executives, this module guides you step by step to:
- Structure a high-impact speech,
- Highlight key insights,
- Tailor your message to strategic stakeholders,
- And engage your audience while facilitating decision-making.
With an immersive approach, you directly apply best practices in a quarterly debrief simulator facing a demanding management team.
Note: This module can be taken independently or integrated into our comprehensive “Marketing & Communication” pathway, designed to enhance your strategic impact and leadership posture.
You will love it if you are looking to:
- Avoid overly technical, lengthy, or vague presentations.
- Establish trust and credibility in your marketing communications.
- Make your data speak rather than suffer from it.
- Create a logical link between measured performance and recommended action plans.
- Shine during your quarterly presentations, strategic committees, and executive meetings.
Adapting your pitch to effectively convince clientsIndividual module or integrated into the "Marketing & Communication" pathwayConvincing management is not something that can be improvised. Whether you need to present a…Individual module or integrated into the "Marketing & Communication" pathway
Convincing management is not something that can be improvised. Whether you need to present a quarterly marketing report or defend a strategic recommendation, your ability to tailor your speech to your audience is crucial. This module immerses you in realistic interactive scenarios to sharpen your posture, arguments, and analytical thinking.
What you will learn in this module:
• Analyze marketing data with a strategic eye
• Transform raw information into compelling insights
• Adapt the tone, level of detail, and axes of analysis according to your interlocutor (CEO, CFO, marketing team…)
• Prioritize your recommendations to maximize their impact
• Gain impact both orally and in writing
Through three complex interactive scenarios, this module prepares you to present a marketing report that engages, persuades, and mobilizes, even in front of a demanding management committee.
This module is for you if:
• You regularly need to present marketing results to senior management
• You seek to gain in persuasive power and clarity
• You want to transform the presentation of your marketing reports into a strategic lever
This module can be taken alone or integrated into the complete e-learning pathway "Marketing & Communication", designed for professionals looking to strengthen their strategic and impactful posture in presenting data and marketing analyses.
Master quiz - Presentation of a marketing reportFinal mega quiz - Independent module or integrated into the "Marketing & Communication" pathwayDive into an immersive and 100% playful experience with this revision…Final mega quiz - Independent module or integrated into the "Marketing & Communication" pathway
Dive into an immersive and 100% playful experience with this revision module. Inspired by the greatest TV games, this 15-question challenge pushes your knowledge in Marketing & Communication, and more specifically on the presentation of a marketing report, to its limits.
You play... your strategic reasoning!
Use your strengths to overcome the 3 levels of increasing difficulty:
• Level 1: Key concepts
• Level 2: Strategic application
• Level 3: Critical thinking and analysis
You have 3 lifelines to stay in the game:
• Skip the question
• Ask for a hint
• Reduce the options
Who is this module for?
This module is primarily aimed at marketing directors, department heads, communication managers, or executives tasked with presenting marketing results to senior management.
It can be taken independently or at the end of the complete "Marketing & Communication" pathway, to test and reinforce your knowledge through a stimulating format.
Why buy it?
• To interactively revise the key elements of presenting a marketing report
• To learn how to better construct a clear and convincing marketing reasoning
• To step into the shoes of a marketer in a situation, while challenging your analytical reflexes
• To provide your teams with a format that is both serious and engaging, which promotes memory retention
Give yourself a pedagogical experience that combines play, tension, and cognitive performance to master the art of marketing presentation.