Storytelling for a client case

Training path

• 

  Bringing your customers' experience to life

  VTS15 minutes+

  Module 1 of the "Storytelling for a client case" courseAre you looking to enhance the credibility of your offer or generate authentic engagement around…

  Module 1 of the "Storytelling for a client case" course

  Are you looking to enhance the credibility of your offer or generate authentic engagement around your marketing content? This module provides you with the key: the strategic power of customer testimonials through storytelling.

  Through this highly practical module, you will:

  • Understand why customer storytelling is now an essential lever to humanize the brand experience.
  • Discover how to transform a simple customer feedback into an engaging and memorable narrative.
  • Identify the ingredients of a testimonial that sells: emotion, social proof, and clarity of benefits.

  This module can be followed independently by anyone wishing to learn the fundamentals of marketing storytelling applied to client cases.

  ...but it makes complete sense when integrated into our comprehensive "Marketing & Communication" course, which covers all the narrative and digital levers to activate for deploying a truly effective content strategy.

  Who is this module for?

  • Content Managers, Marketing Managers, Copywriters, or anyone responsible for enhancing a client portfolio.
  • Professionals looking to transform the voice of the customer into a powerful marketing asset.

  What you will take away from this module:

  • An immediate awareness of the impact of a well-constructed testimonial on marketing performance.
  • A reusable knowledge to feed your web pages, email campaigns, social media, or sales materials.
• 

  Mastering storytelling to engage your customers

  VTS25 minutes+

  How to capture attention in a world saturated with information? How to showcase your client references on your website in a credible, engaging, and…

  How to capture attention in a world saturated with information? How to showcase your client references on your website in a credible, engaging, and memorable way? This e-learning module provides you with the fundamentals of storytelling applied to your client cases, to transform your testimonials into powerful levers of social proof and conversion.

  An actionable, short, and impactful module designed for content managers, marketing or communication managers, and any professional looking to structure a client testimonial with impact.

  You will learn to:

  • Identify the emotional and rational levers that enhance the credibility of the discourse
  • Master the narrative framework problem – solution – benefits
  • Ask the right questions to extract key elements of the client's story
  • Structure clear, immersive narratives aligned with your brand positioning

  Integrated into our comprehensive Marketing & Communication pathway, this module can also be taken independently: a concentrated dose of effectiveness for anyone responsible for producing or highlighting client testimonials on web supports, files, or sales presentations.

  What you will master:

  • The art of transforming a client experience into a captivating narrative
  • The springs of trust and identification through storytelling
  • The keys to producing short but high-impact content

  A decisive step to boost your content campaigns, strengthen the credibility of your offer, and increase your conversions through authentic and well-told social proof.

• 

  Storytelling techniques to engage your customers

  VTS15 minutes+

  Transform a simple customer testimonial into a powerful and inspiring marketing tool.This 100% online module immerses you in the advanced techniques of storytelling applied…

  Transform a simple customer testimonial into a powerful and inspiring marketing tool.

  This 100% online module immerses you in the advanced techniques of storytelling applied to customer cases. Whether you are looking to enhance the impact of your content or enrich a broader content strategy, this training provides you with immediately actionable methods.

  Designed for Content Managers, it can be followed independently or integrated into our comprehensive Marketing & Communication pathway, aimed at professionalizing your practices throughout the entire communication cycle.

  In this module, you will:

  • Discover effective storytelling keys to capture attention

  • Avoid common pitfalls in writing testimonials

  • Learn to transform a customer experience into a structured and engaging narrative

  • Explore various formats adaptable to your distribution channels

  • Practice through realistic interactive scenarios

  The goal? To provide you with the right tools to position your customer storytelling as a strategic conversion lever.

• 

  Storytelling: Techniques for Adaptation and Practical Application

  VTS20 minutes+

  Have you mastered the theory of customer storytelling? It's time to put it into practice.In this module, you'll face real-world situations to transform concepts…

  Have you mastered the theory of customer storytelling? It's time to put it into practice.

  In this module, you'll face real-world situations to transform concepts into impactful customer testimonials.

  Through three interactive role-playing scenarios, you will learn to:

  • Adapt your approach and questions to the customer profile,
  • Identify the key elements of a good story: challenges, solutions, benefits,
  • Structure an engaging and credible story, ideal for publication on a website or other communication materials.

  This module includes a final validation quiz to assess your ability to create a coherent, tailored, and impactful testimonial.

  It can be taken independently or as an integral part of the "Marketing & "Communication," a comprehensive program to develop key skills in digital communication, branding, influence, and customer experience. This module is particularly recommended for content managers who need to showcase the customer experience strategically and authentically. By the end of this module, you will know how to transform customer messaging into a powerful conversion driver.

• 

  Master quiz - Storytelling for a client case

  VTS15 minutes+

  Module 6 of the "Marketing & Communication" pathway – Final revision gameWhat if you tested your client storytelling skills through an immersive, fun, and…

  Module 6 of the "Marketing & Communication" pathway – Final revision game

  What if you tested your client storytelling skills through an immersive, fun, and strategic quiz, in the style of a famous suspense TV game?

  This 100% interactive module immerses you in the world of storytelling in challenge mode, to firmly anchor your knowledge while having fun.

  💡 Note: This module can be taken independently or as the final level of the "Marketing & Communication" e-learning shelf course, dedicated to digital content professionals and brand strategy.

  The principle of the game?

  Answer 15 progressive questions on the theme of "Storytelling for a client case". For each correct answer, you progress towards victory. But beware: the difficulty increases!

  3 key levels to pass:

  • Question 5: access to Intermediate level
  • Question 10: move to Advanced level
  • Question 15: crowning as Expert in client storytelling

  Need a helping hand? You have 3 jokers to keep control:

  • Elimination of 2 wrong answers
  • Replacement of the question
  • Access to a course resource for support

  This module addresses the challenges faced by content managers, who must:

  • Structure an impactful client testimonial
  • Identify the key narrative elements to highlight in marketing content
  • Effectively extract concrete and measurable benefits from a real exchange

  Why choose this module?

  • ✔ Fun and stimulating format to test your reflexes
  • ✔ Complete and quick review of key storytelling concepts
  • ✔ Ideal at the end of the pathway or for quick self-training

  Target audience: Content managers, marketing managers, communicators.