Presentation of a B2B product demo.
This e-learning course, "Presenting a B2B product demo," will help you better master this topic in a professional context.
The aim of this course is to help you understand the strategic impact of a product demonstration.
The examples, scenarios and case studies are designed to be easily transposable into different professional contexts and types of organizations.
Prerequisites
No specific prerequisites are required to follow this course.
Target Audience
Managers, HR managers and employees concerned by the topic "Presenting a B2B product demo".
Content
The course is structured into several complementary modules, combining theoretical input, practical exercises and interactive activities to facilitate the appropriation of concepts.
Training path
Why master the demo to convince B2B clientsAre you a pre-sales professional, demo consultant, or salesperson? Do you regularly present digital, software, or technical solutions to B2B clients? This module is…Are you a pre-sales professional, demo consultant, or salesperson? Do you regularly present digital, software, or technical solutions to B2B clients? This module is essential for understanding the strategic impact of product demonstrations in the sales cycle.
This training helps you answer a key question: Why do some demos convince... while others drive decision-makers away?
The program includes:
- Understanding the decisive role of demonstrations in shaping the purchasing decision.
- Visualizing the expectations of purchasing committees and understanding what captures (or loses) their attention.
- Identifying the common risks of a poorly targeted, poorly prepared, or feature-focused demo.
- Understanding demonstrations as a lever of commercial influence, just like negotiation or closing.
👉 This module can be taken individually or integrated into the complete "Sales & "Business Development," designed to professionalize teams across the entire B2B sales cycle. What you gain: a heightened awareness, a clear positioning of the demo within the buying cycle, and mental preparation for the challenges of one of the most critical moments in your sales effectiveness.
Mastering the impactful demo to convince your clientsDo you need to present your software solution to a committee of highly sought-after buyers? Are you wondering how to capture their attention, create…Do you need to present your software solution to a committee of highly sought-after buyers? Are you wondering how to capture their attention, create a real impact, and stand out from the very first minutes?
This module gives you the essential tools to succeed in your B2B product demonstrations.
Whether it's a one-off discovery workshop or a true strategic lever in your sales approach, you will learn how to structure your message and focus your demonstration around the value perceived by your audience.
✔ Individual module, available à la carte
✔ Also included in the complete "Sales & Business Development
In this module you will discover:
• The core principles of customer-centric selling applied to a demo
• The key steps of a memorable and structured sales demonstration
• The typical expectations of purchasing committee members and how to meet them
With these guidelines, you will ground your demonstrations in a logic of relevance, ultimately converting your audiences into convinced decision-makers.
Mastering the demo to convince your clientsE-learning Module - Sales & Business DevelopmentDo you lead B2B product demonstrations?Whether you're a pre-sales engineer, demo consultant, or product expert, the way you…E-learning Module - Sales & Business Development
Do you lead B2B product demonstrations?
Whether you're a pre-sales engineer, demo consultant, or product expert, the way you structure and present your solution can make all the difference to a purchasing committee. This module guides you step by step to transform a simple presentation into a decisive sales lever.
🎯 This module can be taken on its own or integrated into the complete "Sales & Business Development" course.
"Business Development," designed to enhance your sales skills from every angle.In this immersive module, you will learn to:
• Captivate your audience from the very first minutes of interaction
• Structure your demonstration logically, smoothly, and engagingly
• Ask the right questions during the demo to validate needs
• Highlight the key benefits of your solution in a compelling way
• Avoid common mistakes that cause decision-makers to lose interest
• Adapt your message to the profiles of your audience
What you will experience:
• Interactive role-playing scenarios based on real-life customer cases
• Techniques tested and validated in the field by B2B experts
• Actionable tips to concretely improve your demo performance
Why this module is essential A good demo doesn't just sell a product: it creates buy-in, builds trust, and accelerates the decision-making process. In a complex, multi-stakeholder B2B environment, mastering this skill becomes a major competitive advantage.
Adapting your demo to different customer contextsE-learning module from the "Sales & Business Development" pathway – Available for individual access or integrated into the complete pathwayIn a B2B environment where…E-learning module from the "Sales & Business Development" pathway – Available for individual access or integrated into the complete pathway
In a B2B environment where every demo can make a difference, knowing how to adapt is a decisive skill. This module immerses you in the behavioral and strategic challenges of a personalized and impactful demo.
Discover how to adapt your product demonstration according to three essential dimensions:
- The profiles of interlocutors: technical, business, financial decision-makers…
- The usage context: client environment, digital maturity, workload…
- Business objectives: ROI, operational gain, compliance, risk reduction…
Through three interactive scenarios, you will be invited to:
- Make real-time decisions in front of different buyer committees
- Decode the underlying expectations of your interlocutors
- Identify the right persuasion levers according to the situations
This module is aimed at any pre-sales engineer or demo consultant wishing to professionalize their posture, make each interaction more engaging, and ultimately increase the conversion rate of their product demos.
It can be followed independently or as part of the complete "Sales & Business Development" pathway, dedicated to the best techniques of argumentation, demonstration, and closing.
What you gain from it:
- An agile and contextualized approach to product demos
- Concrete reflexes to avoid areas of boredom or misunderstanding
- The ability to highlight your solution based on the specific priorities of your interlocutors
Master quiz - Presentation of a B2B product demoPresentation of a B2B product demo – Module 6: Mega Revision QuizWhat if validating your knowledge became a game?Discover a playful and challenging experience…Presentation of a B2B product demo – Module 6: Mega Revision Quiz
What if validating your knowledge became a game?
Discover a playful and challenging experience with this interactive quiz inspired by major television game formats. This module can be followed independently or integrated into the complete path "Sales & Business Development", dedicated to optimizing B2B sales performance.
15 progressive questions, 3 levels of difficulty, 3 jokers…
Your goal: to climb the ranks one by one to reach the final question, while consolidating your key knowledge on presenting a product demonstration in a B2B environment.
The quiz concept:
- 15 questions of increasing difficulty on the best B2B sales practices
- 3 progression levels (easy, intermediate, expert) to pace the ascent and ensure continuous skill development
- 3 smart jokers to help you reach the top:
- 50/50: eliminate two wrong answers
- Call an expert: a useful hint provided by a consultant
- Public vote: overview of the most common answers, like within a professional community
This module offers you a gamified approach to effectively review the concepts covered throughout the course, while confronting you with real-life scenarios. Ideal for reinforcing memorization, challenging yourself, or validating your level before a strategic meeting or a presentation in front of a purchasing committee.
Who is this module for?
- Pre-sales engineers, consultants, or product demonstration managers looking to consolidate their knowledge
- B2B salespeople wanting to train in an original way on the challenges of product demos
- Commercial training learners seeking a synthetic revision tool
Can be used:
- Independently, as a quick and innovative revision capsule
- Or integrated into the structuring path “Sales & Business Development” to complement the contextualization modules, best practices, and immersive simulation
Ready? Let’s play… your expertise is worth much more than a check!