Contract renewal
This e-learning course "Contract Renewal" will help you to better understand this topic in a professional context.
The aim of this course is to help you understand the business implications of renewal.
The examples, scenarios and case studies are designed to be easily transposable into different professional contexts and types of organizations.
Prerequisites
No specific prerequisites are required to follow this course.
Target Audience
Managers, HR managers and employees concerned with the topic of "Contract Renewal".
Content
The course is structured into several complementary modules, combining theoretical input, practical exercises and interactive activities to facilitate the appropriation of concepts.
Training path
Renewing contracts without losing customersYour client is nearing the end of their contract? What if it were the perfect opportunity to strengthen the relationship, create new business opportunities,…Your client is nearing the end of their contract? What if it were the perfect opportunity to strengthen the relationship, create new business opportunities, and build lasting loyalty?
This e-learning module gives you the keys to make contract renewal an essential strategic lever.
✔ Available as an individual module or integrated into the complete "Sales & Business Development" pathway, this highly operational content emphasizes proactivity, the business and relational stakes of a moment often underutilized.
In this stimulating and structured module, you will learn to:
- Identify the business development opportunities offered by the renewal phase
- Assess and enhance customer satisfaction to prevent departures to competitors
- Understand the silent risks associated with passive end-of-contract management
- Lead a high-value conversation to transform an administrative deadline into a strategic loyalty moment
- Clarify expectations, probe irritants, propose relevant adjustments: an art that can be learned and is worth a lot.
Why take this module?
- Because 80% of recurring revenue depends on effective renewal management
- Because a departing client costs between 5 and 7 times more to replace than one we retain
- Because at the end of a contract, the slightest blunder or lack of anticipation can lead to an immediate loss
This module is for you if you are:
• Retention Manager, Account Manager, Customer Success Manager, B2B Sales
• In charge of recurring portfolios, subscriptions, or contractual services
Gain impact and secure your renewals, with method and finesse.
Essentials for successful and effective customer renewalAre you looking to improve your contract renewal rates, avoid unexpected breakages, and establish a lasting relationship with your clients?This module is for you.Specifically,…Are you looking to improve your contract renewal rates, avoid unexpected breakages, and establish a lasting relationship with your clients?
This module is for you.
Specifically, what does this module offer?
✔ A clear understanding of the client lifecycle and its stakes.
✔ A focus on the key moments that influence the renewal decision.
✔ A proven method to integrate retention into your business strategy.
With a structured approach, you will learn to anticipate weak signals, assess client satisfaction, and identify sustainable renewal levers.
Designed for retention managers, customer success managers, or sales functions responsible for long-term follow-up, this module can be taken independently or integrated into a complete course dedicated to the theme of Sales & Business Development.
By the end of this module, you will be able to:
• Understand the strategic stakes of contract renewal
• Identify critical steps in the client lifecycle
• Implement effective retention levers
• Formalize a proactive renewal approach
• Adopt a long-term vision of the client relationship
This module is recommended if you are asking the following questions:
• Why do some clients not renew despite good satisfaction?
• When and how to approach renewal without waiting until the last minute?
• What signals should be monitored to identify a risk of non-renewal?
• How to strengthen client engagement throughout the year?
• What are the best practices to securely maintain a client portfolio over the long term?
Put all the odds in your favor to keep your clients, well before the contract deadline.
Techniques for effectively renewing your business processesBoost customer loyalty through strategic contract renewalHow to turn a contract deadline into a new business opportunity? This module provides you with concrete keys…Boost customer loyalty through strategic contract renewal
How to turn a contract deadline into a new business opportunity? This module provides you with concrete keys to secure and optimize your contract renewals with existing clients.
Accessible independently or as part of the complete "Sales & Business Development" pathway, this module is designed for Loyalty Managers and Customer Success Managers looking for pragmatic, effective, and customer-oriented methods.
In this module, you will learn to:
• Adopt a proactive stance in the critical phase of contract end
• Use strategic questioning to detect dissatisfaction and emerging needs
• Formulate a compelling argument, personalized according to the client and their usage
• Manage objections assertively while preserving the relationship
• Avoid the 3 common mistakes that sabotage renewals
Through realistic and interactive scenarios, you will practice:
• Identifying weak signals indicating a non-renewal
• Responding agilely to pricing or functional objections
• Co-constructing a win-win renewal
This module is a true accelerator of retention and recurring revenue, for all those who know that a good renewal is played well before the deadline.
Adapting one's speech to the client's needsAre you a Loyalty Manager or Customer Success Manager? You know that the renewal phase is crucial for securing the customer relationship and sustaining…Are you a Loyalty Manager or Customer Success Manager? You know that the renewal phase is crucial for securing the customer relationship and sustaining revenue. This module offers a 100% practical immersion to master adapting your sales pitch to different types of clients during renegotiations.
What you will experience in this module:
- Through 3 realistic scenarios, you will play the role of a professional in an end-of-contract meeting.
- You will learn to adjust your approach according to the client's profile, whether they are enthusiastic, hesitant, or critical.
- Your choices influence the dialogues and consequences: an interactive approach to instill good habits and develop your sales agility.
Objective: Improve your effectiveness during renewals by precisely identifying needs, drivers of satisfaction, and areas for improvement.
This module can be taken independently if you wish to focus specifically on the sensitive stage of contract renewal. It can also be integrated into the complete "Sales & Business Development, structured around best practices to identify, convince, and retain your customers for the long term.
Ideal for professionals who are wondering:
- How do I adapt my approach when faced with a hesitant client?
- What questions should I ask to uncover latent needs?
- How can I avoid end-of-cycle objections?
- What warning signs should I look for during renewal meetings?
In summary:
Concrete scenarios, high-impact decisions, and immersive training to strengthen your interpersonal and sales skills at the crucial renewal stage.
Master quiz - Contract RenewalModule 6 of the "Sales & Business Development" pathway – or self-paced trainingWhat if you put your skills to the test… by playing?Dive into…Module 6 of the "Sales & Business Development" pathway – or self-paced training
What if you put your skills to the test… by playing?
Dive into an immersive quiz paced like a famous successful TV game show: 15 progressive questions on the theme “Contract Renewal” await you. Each correct answer brings you closer to the top, each step anchors you further into commercial mastery.
This module can be followed independently to challenge your knowledge, or be part of the overall “Sales & Business Development” pathway to strengthen a comprehensive educational dynamic around long-term customer relationships.
Game Concept:
You start with an easy question. Then, the difficulty increases. Your goal: to pass the 3 safety levels, aligned with levels of expertise in business development.
- 15 scenario-based questions from real-life cases
- 3 levels to pass to secure your knowledge (after the 5th, 10th, and 15th questions)
- 3 jokers at your disposal to maximize your chances:
- 50/50: two wrong answers are eliminated
- Call a mentor: benefit from a strategic hint
- Client insight: get feedback based on a real situation
Why is this module so useful?
This interactive quiz allows retention managers, Customer Success Managers, and business development professionals to:
- Verify the integration of best practices for renewal
- Identify areas of progress that are still unclear
- Anchor the reflexes to adopt to secure a contract
It will provide you with a concrete answer if you are wondering:
Do I have the right reflexes to approach the end of a contract?
Am I ready to defend the value of my offer?
What commercial mistakes must I absolutely avoid?
A playful format, a strategic foundation — the perfect alliance for learning differently.